NYC Mayor’s Race ‘09: The Social Media Impact A Discussion with Bloomberg's 2009’s Digital Media Strategist

NYC Mayor Michael Bloomberg’s successful 2009 re-election campaign relied on social media to engage supporters and get out the vote.  In many significant ways, the Bloomberg campaign extended the social media lessons and successes of the 2008 presidential campaigns, but into a different context.  In the end, the Bloomberg campaign came away with far more Facebook supporters and Twitter followers than his main opponent -- but did social media really make a difference in the outcome? What does NYC 2009 herald for the elections in 2010?

In this exclusive talk with the lead digital media strategist for Bloomberg 2009 -- Jonah Seiger of Connections Media, LLC -- we’ll explore the strategy and tactics behind the Bloomberg campaign’s use of social media like Twitter, Facebook, and YouTube, along with online advertising, and how they measured success. 

This discussion will feature Kate Kaye, Senior Editor of ClickZ News and author of “Campaign ’08: A Turning Point for Digital Media,” and Andrew Rasiej, co-founder of techPresident and Personal Democracy Forum.

Please join us for a beer and wine cocktail reception, sponsored by ClickZ, following the discussion.